First, the audience you could lose if you don’t build accessibility into your website is much larger than you might think. Over a billion people around the world are disabled in one way or another. The internet and more than a fifth of the world’s population will be unable to access your website, preventing thousands of businesses and customers from interacting with your products. Furthermore, without the proper accessibility features, these customers are unlikely to notice you. Web crawlers on Google and other search engines look for accessibility features on web pages. Google will penalize your ranking if your site is not optimized for mobile devices, for example. It can impact your on-site SEO strategy other factors, such as loading speed, screen reader functionality, and ease of navigation.
When working with clients from various cultural backgrounds, web accessibility monitoringis also critical. Maintaining cultural sensitivity necessitates personal reflection, meeting people where they are, and discarding incorrect assumptions. All of these strategies can improve your website’s user experience by integrating accessibility directly into your platform.
You can maintain a website that meets the most relevant and predominant accessibility standards by following simple guidelines. As a result, you will reach a wider audience while also improving your search engine rankings. However, keep in mind that you should have a program in place to evaluate the effectiveness of your accessibility measures. Standards evolve, so return frequently to ensure a site’s long-term accessibility.